Pharm Tech Titans

What do social media platforms have to offer SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent years, most companies haven’t yet begun to profit from the potential of it. This is especially important if you are investing in SEO. While the advantages of social media are not immediately apparent, they’re crucial to SEO support. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time now. Social engagements occur the time when people share, like, comment, share, or tweet about a piece of content. The more social engagements a piece of content receives, the more social signals you build to your site. Search engines look at these social signals, and consider it a quality factor when ranking the content. This is a method for search engines to decide what content people consider to be most valuable and what algorithm they believe to be as high-quality. If an article receives a lot of social engagement, it can be instantly indexable.

2.) Link Building

It’s long gone of soliciting websites to link to yours. With the advent of Google’s Panda and Penguin algorithm SEOs have to build links by hand and create content of high-quality that is link-worthy. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an “unnatural” practice for building links? Social media is the solution. Social media lets you expose your content to people who are willing to link to it, when it’s worthy of linking to. They will also promote your content to others and boost your authority.

3) Content Amplification

No matter how top-quality your content is, it’s not going to gain traction unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it’ll only be able to reach people who are in your marketing database. Social media enables you to expand your reach with your content. When you share your content, your following will also be able to share it with their followers in the event that they find it helpful. The people who share it will share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness All of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site’s content and how much it should be believed to be in its ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. This is what Google refers to as a co-citation. The creation of these co-citations via social media will help improve Google’s trust in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now so they can now show up in search result pages. This lets your brand Dekatrian.com/index.php/Five_Reasons_Why_Social_Media_Is_Essential_For_SEO (alphapetroleum.net) be displayed in search results for branded search queries that are not limited to the site of your business. It gets even better. Individual Tweets from Twitter were once indexed and shown in search results too – enabling another way for your website to be ranked in the search results. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.