What do social media platforms have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a fast growing marketing channel that most companies have only started taking advantage of in the last few years. However, it’s essential to utilize it particularly if you’re investing resources in SEO. While the benefits of using social media are not immediately apparent, they’re crucial to SEO aid. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some years now. Social engagements occur when people like, comment or share a tweet about an article. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It’s a method of determining what content people find useful and زيادة مشاهدات اليوتيوب what their algorithm determines to be of good quality. Content can be quickly indexed in the event that it’s receiving lots of social engagement.
2.) Link Building
Long gone are the days of going out and asking for websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your site, if you ask them directly, which would be considered “unnatural”? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it when it’s worthy of linking to. These people will promote your content to others and increase your reach.
3) Content Amplification
It doesn’t matter how high-quality the content you publish, it’s unlikely to get much traction in the absence of amplifying it. Sure, email marketing can be an excellent method to amplify the content, but it’ll only be able to reach people who are in your marketing database. Social media lets you expand your reach with your content. If you share your content, your following will also connect with their friends in the event that they find it helpful. This will allow them to be able to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking, social signals, and brand awareness, all of which can be utilized by search engines to determine content quality determination.
content amplification lifecycle
4) Brand Awareness & Signals
Brand identity and awareness can tell search engines many things about the quality of your website and how much it should be believed to be in its ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google calls a co-citation. The creation of these co-citations via social media can help increase Google’s trust in your site, as well as aiding with branded search queries.
5) Social Indexing
Since the search engines are able to index social media accounts, they are now showing in search results pages. This allows your company to show up in search results for your branded searches on more than just your company website. However, it’s even more than that. Individual tweets on Twitter were initially indexed and included in search results as well giving another opportunity to ensure your content’s ranking in search. The service was temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.