What do social media platforms have to offer SEO? At MWI, we get this a lot from potential and current clients. Social media is a fast expanding marketing channel that many companies have only started making use of in the last couple of years, yet it’s crucial to make use of in particular if you’re putting efforts in search engine optimization. The creation and management of social media accounts are important for supporting SEO efforts, though their benefits aren’t immediately obvious. Of the many reasons why you should consider the use of social media in your overall strategy to be online, here are 5 advantages of it for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to rank the content. This is a way for search engines to identify what people find most useful and what algorithm they believe to be as high-quality. A piece of content can be quickly indexed when it’s getting a lot of social engagement.
2.) Link Building
It’s past the time that you could get hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to link build the traditional way: زيادة استماعات ساوند كلاود (you can try this out) create quality content that is relevant. How do you reach websites which are willing to hyperlink to your content, when you ask them directly, which would be considered “unnatural”? Social media is the way to go. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. They will also be able to share your content with other people and increase your reach.
3) Content Amplification
You can make all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Email marketing is an excellent way to increase the reach of your content, but it can only reach people within your database of marketing. You can reach new audiences through social media. When you share your content, your following will also connect with their friends when they are satisfied with the content. This will cause them to share it with their following which will increase the reach of your content. In return, you gain an abundance of relevant traffic including inbound links, branding awareness and social signals All of which are utilized by search engines to determine the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. This is what Google calls a co-citation. These co-citations can be built through social media , which can help improve Google’s trust as well as aid with the search engine’s branded searches.
5) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now appear in the search results pages. This lets your company’s brand be listed in search results on specific queries that aren’t only restricted to your business’s website. However, it’s even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results too – enabling another way to ensure your content’s ranking in search. It was only temporary for a couple of months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.