Pharm Tech Titans

What do social media platforms have to offer SEO? At MWI, we get this a lot from potential and current clients. Although social media has been an increasing channel for marketing over the last few years, many companies have not yet started to take advantage of it. This is especially true if you are investing in SEO. While the benefits of using social media may not be immediately obvious, they are crucial for SEO aid. From the myriad of reasons why you should consider social media as a part of your online strategy There are five main advantages of it for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some period of time. A social engagement happens when people comment, like, share, or tweet about a piece of content. Content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It’s a method of determining the content that people consider useful and what their algorithm decides is top-quality. Content can be instantly indexed whenever it’s attracting a significant amount of social interactions.

2.) Link Building

There are no more days of going out and soliciting websites to link to your site. In the wake of Google’s Panda and Penguin algorithms SEOs must do link building the old fashioned way and create content of high-quality that is worthy of linking. But how do you reach sites that would be willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to share it with others, in the event that it’s worth linking to. People who be able to share your content with other people and increase your reach.

3) Content Amplification

You can write all the excellent content you’d like to, but it won’t gain any traction without amplifying it. Yes, email marketing is an excellent method to amplify content, Theglobalfederation.org/profile.php?id=709580 but it can only reach those in your marketing database. You can also reach new audiences through social media. If you post your content to your followers, they’ll share it with their own followings in the event that they find it helpful. These people will then share your content with their followers, increasing the reach of your content. In return, you gain an abundance of relevant traffic, inbound links, branding awareness and social signals These are all used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be within their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. This is what Google refers to as a co-citation. Building these co-citations using social media can improve the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Since the search engines are able to index social media sites, they are now showing up in search results pages. This lets your brand appear in search results for your branded searches on more than just your own website. It’s even more effective. Individual Tweets from Twitter were once indexed and shown in search results too giving another opportunity to get your content noticed in the search results. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.