Pharm Tech Titans

What can social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started to take advantage of over the last couple of years, yet it’s essential to utilize it – especially if you’re investing efforts in search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, though their benefits aren’t immediately apparent. Here are five benefits of social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some years now. Whenever people tweet, like, comment or share an article This is referred to as social engagement. Content that has more engagements on social media will have more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating the quality of content that people are able to use over what their automated algorithm decides is top-quality. If the content you’re looking at receives a lot of social interaction the content can be identified.

2.) Link Building

It’s long gone of soliciting websites to link to your site. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to create links in by hand and create content of high-quality that is link-worthy. How can you get your content to websites which are willing to hyperlink to your content, if they are thought to be “unnatural”? Social media can help. Social media allows you to publish your content to relevant audiences who may be willing to link to it should it be worth linking to. These people will spread your content among others increasing your influence.

3) Amplification of content

It doesn’t matter how high-quality your content is, it’s not going to get much traction until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only be able to reach people who are in your marketing database. You can also reach new audiences through social media. After you have shared your content, the people who follow you will also share it with their following in the event that they find it helpful. This will allow them to promote your content to their followers, increasing the reach of your content. In return, you earn lots of relevant traffic, inbound links, social signals and brand awareness All of these are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand image and recognition can tell search engines much about the credibility of your website and the extent to which it can be considered reliable in their ranking algorithms. Aside from amplifying your content, social media also helps create brand http://theglobalfederation.org/profile.php?id=703004 awareness. Google refers to this as co-citation. Building these co-citations using social media will help improve the trust Google has in your web page and also assist with branded search queries.

5) Social Indexing

Search engines have been indexing the social media pages for a few years now and this means that they appear in results pages for search engines. This allows your company to be displayed on search results when you type in branded search queries that are not limited to just your own website. However, it’s even more than that. Tweets on their own from Twitter were once indexable and displayed in search results. This enabled your content to rank higher in the search results. However, it was only temporary it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.