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What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only just begun using in the past couple of years, yet it’s crucial to make use of in particular if you’re putting resources in SEO. Setting up and managing social media accounts is extremely crucial to support SEO initiatives, but their benefits aren’t immediately evident. There are many reasons you should think about the use of social media in your overall strategy to be online, here are 5 reasons why it’s crucial for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major زيادة مشاهدات اليوتيوب – you can try this out, search engines have been using online conversations in their algorithm for ranking for a long time. When people tweet, like or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals it will bring to your website. Search engines measure the social signals they receive, and use them as an index of quality when ranking the content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithm deems top-quality. The content you’ve created can be immediately indexed in the event that it’s receiving lots of social engagement.

2.) Link Building

It’s long gone of soliciting websites to add links to yours. In the wake of Google’s Panda and Penguin algorithms SEOs must perform link building in by hand – create high quality content that is worthy of linking. What is the best way to reach websites who are willing to link to your website, even if you ask them directly, which would be thought to be “unnatural”? Social media is the answer. Social media lets you post your content and share it with interested audiences who might be willing to link to it, if it is worth linking to. These people will promote your content to others and boost your authority.

3) Content Amplification

The quality of your content is, it won’t get much traction unless you amplify it. Email marketing is an effective way to boost content, but it can only reach those in your database of marketing. Social media enables you to increase the reach of your content. If you share your content with your followers, they’ll be sure to share it with their own followers when they find it useful. They will then also share it with their friends and increase your reach. You will also gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand

Search engines use brand name and reputation to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media can improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing

Since the search engines index social media websites and display them in search results pages. This lets your brand show up in search results for branded search queries on more than the site of your business. This is even more effective. Individual tweets on Twitter were previously indexed and appeared in search results as well giving another opportunity for your content to rank in the search results. That was only temporary for a few months until Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.