What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started to take advantage of over the past few years, but it’s crucial to make use of when you’re investing efforts in SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, though the benefits may not be immediately obvious. Below are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. Social engagements occur when people comment, like, share, or tweet about an article. A piece of content that has more social engagements will have more social signals. Search engines look at these social signals and use them as an element of quality when evaluating content. This is a way for search engines to know what people find most useful and what algorithm they believe to be as high-quality. If something receives a lot of social shares, it can be instantly indexable.
2.) Link Building
It’s been a long time when you could go out and ask for links from other websites. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way by creating high-quality content which is relevant to linking. How do you get in touch with websites willing to link to your website if asking them directly is thought to be an “unnatural” link building method? Social media is the solution. Social media can help you expose your content to of relevant audiences that may be convinced to link to it when it’s worthy of linking to. People who share your content with others and increase your reach.
3.) The amplifying of content
No matter how top-quality the content you publish, it’s unlikely to get much traction without amplification. Marketing via email is an excellent method of amplifying content but it will only be able to reach the people on your marketing list. You can reach new audiences through social media. If you share your content, your following will share it with their following in the event that they find it helpful. They will also recommend your content to their followers, increasing your reach. You’ll also get relevant traffic as well as inbound linking as well as social signals and brand awareness, all of which are used by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site and how much it is considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google calls co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with search results that are branded.
5) Social Indexing
Since the search engines index social media websites and display them up in search results pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. It’s more than that. Individual tweets from Twitter were once indexed and included in search results. This allowed your content to rank higher in search. However, https://vanburg.com/mw19/index.php/5_reasons_social_media_Is_crucial_for_seo it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.