1. They zero in on the provide, not the company. Your future clients are clicking for a motive, and duping them by not giving them what you’ve promised isn’t going to type a superb first impression. Now is not the time to give an in depth historical past of your organization. This isn’t to say that the landing web page shouldn’t be tied to your organization model. Simply the opposite. They need to serve a separate operate, yet ought to nonetheless be an extension of your model.
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That younger girls would possibly commit homicide due to an Internet urban legend is actually terrible. However that fact speaks to the ability of on-line storytelling and folklore. The tales we humans tell each other hold real meaning. How we interpret and act on that meaning impacts our society in profound methods.