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Amazon’s is now into its second, and final, day. The Prime Day-style sale gives shoppers the opportunity to score some of the season’s before the mad rush around begins, so be sure to check out some of the standout promotions below and hit up our for a steady stream of deals now through the end of the .
Best Prime Early Access Sale deals
Amazon’s second Prime Day event of the year is live through Oct. 12. Shop the sale while you can for some of the best prices of the year.
Amazon kicked off a bunch of ahead of the event and is now offering discounts on everything from tech and smart home to fitness, fashion, kitchen appliances and more. The company is , and below we’ve picked out some of our favorites that you can buy right now.
Best Prime Early Access Sale deals on Amazon devices
Amazon’s diminutive third-gen smart speaker is over half off right now, making it a great time to add a bunch more to your smart home.
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Amazon’s latest Echo Show 5 is down to a record-low price right now with $50 off its usual price.
Save 50% on Amazon’s HD Fire TV Stick and score one for just $20. This is a match for its lowest price to date.
Our overall pick, the Amazon Smart Thermostat, is down to a new all-time low with 30% off.
Amazon latest Fire 7 tablet has returned to its best ever price ahead of the Prime Early Access Sale.
Similarly for the car-based Echo Auto, it’s about to be replaced by a new model, so Amazon is clearing out the first-gen model at a new all-time low price.
Score the best price in six months on the latest Echo Buds. These noise-canceling, Alexa-enabled earbuds usually go for $120.
More Amazon device deals:
- (save $60)
- (save $80)
- (save 25%)
- (save up to 56%)
- (save $25)
- (save $60)
- (save $45)
- (save $55)
- (save $75)
- (save $75)
- (save $13)
- (save $21)
- (save $30)
- (save $35)
- (up to $120 off)
Best Prime Early Access Sale deals on tech and gaming
Apple’s all-new Series 8 smartwatch has fallen to its lowest price yet with a $50 discount on a variety of configurations.
Save $120 on Google’s already affordable Pixel 6A smartphone and score one at its lowest price to date.
Apple’s second-gen AirPods are close to $70 off right now, dropping them to only $90 — one of their best prices to date.
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The top pick on our list of the is down to only $17 for Prime Day, a discount of over 40%.
Right now, one of our is 33% off on Amazon. The Fitbit Luxe, which typically retails for $130, is now just $87 making this one of the around right now.
Right now, the second-generation version of the Smart Clock Essential is on sale for just $30 at Amazon. That’s close to 60% off its usual price and a new all-time low for it.
Take some tunes on the go with the the pocket-sized JBL Go 3. It’s one of the best compact speakers on the market right now and down to a record-low price at Amazon.
More tech deals:
- (save $80)
- (save $55)
- (save $470)
- (save $200)
- (save $220)
- (save $100)
- (save $50)
- (save $100)
Best Prime Early Access Sale deals on TVs
Various sizes of Insignia smart Fire TVs are discounted with prices starting at just $200 for these 4K sets.
Take close to 25% off the regular price of this 50-inch UHD TV with Amazon FireOS built-in for easy streaming.
Amazon’s own-brand Fire TV sets are seeing some steep savings already, including up to 26% off its 4-Series sets.
In the market for an OLED TV this fall? This 2022 LG model is down to its lowest price to date.
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A range of Sony OLED smart TVs are on sale with as much as $1,000 off regular prices.
More TV deals:
- (up to 44% off)
- (save $100)
- (save $250)
- (save $30)
- (save $150)
- (save $400)
- (save $1,500)
Best Prime Early Access Sale deals on home and garden
Amazon is offering seriously low prices on a variety of De’Longhi coffee machines right now, with as much as $150 off regular prices.
Encourage healthy growth by making precise cuts on flowers and plants with these detail snips, now close to 50% off.
This 11-piece cookware set is almost 50% off and includes frying pans, dutch ovens, sauce pans, spatulas and more.
If you want to get in on the air fryer craze, this easy-to-use analog air fryer is one of the most affordable ways to do it.
Instant’s Dual Pod Plus is a versatile coffee maker that can handle K-Cup pods, Nespresso capsules and your own ground coffee. It’s down to $160, which is a match for its lowest price of 2022.
More home deals:
- (save $49)
- (save $96)
- (save $73)
- (save $60)
- (save $36)
Best Prime Early Access Sale deals on health and fitness
Amazon is offering the best price we’ve ever seen on a Peloton bike right now, but this deal won’t stick around for long. The price includes free scheduled delivery inside your doorway.
With accurate GPS and several days of battery life, the Forerunner 255 is one of Garmin’s best smartwatches. It can track a huge variety of workout types, as well as workout recovery, plus support for blood oxygen saturation, sleep, stress and menstrual cycle tracking.
More fitness deals:
- (save $50)
- (save $35)
- (save $6)
- (save $9)
- (save $176)
- (save $5)
Will there be a second Amazon Prime Day event this year?
In September, Amazon confirmed it is holding a second Prime Day-like event in 2022 in the form of the Prime Early Access Sale. Though it’s going by a different name, it is structured exactly like the Prime Day sales we’ve encountered before, with hundreds of thousands of Prime-exclusive deals made available across a 48-hour period.
Given the success of Prime Day each year, we’ve seen regular rumors that Amazon could move to a twice-a-year format in order to juice sales in the summer and the fall. Therefore, it’s not surprising to see Amazon try to get out ahead of the competition before the Black Friday sales kick off in November.
When is Amazon’s Prime Early Access Sale?
Amazon’s Prime Early Access Sale will take place on Oct. 11 and 12. Like previous Prime Day events, the sale will run for the full 48 hours, kicking off at midnight Pacific on Oct. 11.
Historically, Amazon has held its Prime Day sales each July with just a couple of deviations from that regular schedule. Notably, in 2020, Amazon pushed its Prime Day sale to October due to the COVID-19 pandemic before returning it to the summer in 2021 in a slightly earlier June spot. Prime Day moved back to July in 2022, though Amazon is utilizing that October slot once again for its Prime Early Access Sale.
As a reference, here are the Prime Day dates from previous years:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11 to 12 (first to last longer than one day)
- Prime Day 2018: July 16 to 17
- Prime Day 2019: July 15 to 16
- Prime Day 2020: Oct. 13 to 14 (delayed by COVID-19 pandemic)
- Prime Day 2021: June 21 to 22 (the earliest to date)
- Prime Day 2022: July 12 to 13
- Prime Early Access Sale 2022: Oct. 11 to 12
As you can see, an Amazon shopping event in October is not unprecedented but two Prime Day-like sales in one year is. Amazon likely gathered some valuable insight into the effectiveness of a fall placement during the delayed 2020 Prime Day event and will be hoping it can again get the jump on Black Friday sales which tend to kick off in mid-November these days.
How long will the Prime Early Access Sale last?
Similar to Prime Day 2022, October’s Prime Early Access Sale is running for 48 hours, having started at midnight Pacific on October 11. Many deals launched at that time and are set to last throughout the event, supplies permitting, with other, more limited-time Lightning deals launching and expiring during the two-day event.
What countries can participate in the Prime Early Access Sale?
The Prime Early Access Sale is running in 15 countries. These include:
- Austria
- Canada
- China
- France
- Germany
- Italy
- Luxembourg
- Netherlands
- Poland
- Portugal
- Spain
- Sweden
- Turkey
- United Kingdom
- United States
That’s a noticeably smaller list than previous Prime Day events with countries like Australia, Brazil, Japan, Mexico and India missing out.
How does Prime Day work?
The idea behind Prime Day (and, by extension, the Prime Early Access Sale) is a simple one: Subscribers to Amazon’s Prime service can get exclusive discounts on thousands of products and services across the site during a limited period of time. The products, while still available to non-Prime members, will have extra savings for members, dropping many of their prices down to new all-time lows.
When you’re logged in to your Prime account and looking at a product landing page, you’ll see the discounted price if it’s on sale. You don’t need any special coupon codes, nor is there a need to use a specific payment method in order to get the discounts.
Do you need to be a Prime Member to shop the Prime Early Access Sale?
Just like Prime Day, the Prime Early Access Sale requires a Prime subscription if you want to nab Prime-exclusive deals. You don’t have to be a paying subscriber, though, as long as the event falls within your Prime trial period. Even though the event has already begun, you can still start your month-long trial now and get in on the savings. For more info on that, check out our guide to .
Amazon earlier this year . It’s now $15 a month ($139 a year).
Will other retailers participate in the Prime Early Access Sale?
Each year, we see retailers like eBay, Best Buy and Walmart kick off July sales in order to try and compete with Amazon Prime Day and 2022 was no different. Given the Prime Early Access Sale’s proximity to Black Friday sales, it’s likely that we’ll see several weeks of sales ahead of the traditional Black Friday weekend as was the case back in 2020 when Amazon moved its Prime Day sale to October due to the pandemic.
Target already ran its own and that overlaps Amazon’s Prime Early Access Sale entirely. to compete with the October Prime Day event.
Why did Prime Day start?
Amazon has been hosting its annual Prime Day sale since 2015. Originally, it was a 24-hour sales event to celebrate Amazon’s 20th birthday. The “Prime” in the name refers to Amazon’s subscription service, which offers free delivery on many products in as little as one to two days, and which has now expanded to encompass the Netflix-style and various .
Prime Day soon became a version of “Black Friday in July” for Amazon, allowing the retailer to have a branded 48-hour shopping extravaganza in an otherwise sleepy retail season. Unlike Black Friday, however, the Prime Day branding lets Amazon differentiate its summer sale from competitors while selling Prime memberships and Amazon-branded hardware such as and , which encourage customers to stay in the Amazon ecosystem. The fact that the sale also allows Amazon and its partners to clear out inventory and warehouse space ahead of the holiday shopping season doesn’t hurt, either.
Where can you find deals right now?
The CNET Deals team covers all of the best price drops, discounts and deals daily from all the top retailers. Whether it’s a one-day sale at Woot, a weeklong offer at Best Buy or a coupon code for a product at Amazon, if it’s a great deal, we’ll be covering it. Be sure to check out all of the great deals each day at and sign up for our for a daily digest of deals delivered to your inbox.
You can also check out our new . This will help ensure that every purchase you make for the rest of the year will be at the lowest price available.
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