What can social media provide in terms of SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a fast expanding marketing channel that many companies have only started making use of in the past few years. However, it’s very important to leverage in particular if you’re putting resources into SEO. Creating and managing social media accounts is extremely important to assist in SEO efforts, even though the benefits may not be immediately apparent. There are many reasons why you should consider the use of social media in your strategy for online, here are 5 advantages of it to SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. When people tweet, like, comment or share the content that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your website. Search engines analyze the social signals they receive, and socialwb.com use it as an indicator of quality when ranking content. It’s a way to determine what content is popular with users over what their automated algorithm decides is of high quality. The content you’ve created can be instantly indexed if it’s receiving a lot of social engagement.
2) Link Building
The days of asking for websites to add links to your site. With the advent of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in by hand and create content of high-quality that is worthy of linking. How can you get your content to websites that are willing to link to your content, if the request is considered “unnatural”? Social media can help. Social media lets you share your content with people who are willing to share it with others, if it is worth linking to. People who promote your content to their friends which will increase the impact of your content.
3.) Content amplification
You can make all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Email marketing can be an effective method to increase the reach of your content but it’s only going to be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. After you have shared your content, the people who follow you will also be able to share it with their followers when they are satisfied with the content. This will cause them to be able to share it with their followers and increase your reach. In addition, you’ll gain relevant traffic and inbound links as well as social signals and brand recognition These are used by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website and how much it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google’s trust and help with search results that are branded.
5) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear in results pages for search engines. This allows your brand to be listed in search results on branded queries that are not restricted to your website. It’s more than that. Tweets that were individual from Twitter were once searchable and displayed in search results. This enabled your content to be more prominent in search. It was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.