The Lawbringer: The Power Of Licensing
This is an example: Garrosh is underneath character trademark — you can’t just run around plastering “Garrosh, son of Grom Hellscream and Savior of the Horde, loves Pipitone’s Pizza Parlor” all over the place, with a picture of Garrosh having fun with a superb slice of pizza. No, you see, Garrosh’s character likeness is owned …