In his 2010 e-book “Game-Based Advertising and marketing,” co-authored with writer Joselin Linder, Zichermann defines a related term he coined: funware. Funware describes the on a regular basis activities we’re already engaging in that we consider a sport. Zichermann explains that business ought to look for ways to apply funware of their marketing. Funware, he says, is the core component in making use of gamification to business [source: Zichermann and Linder].
BAYC holders who held onto their Mutant Serum are sitting fairly, too. The M1 and M2 Serums fetch properly over $100,000 every. There have been only ever eight M3 Serums created, so that they promote for much more. The last time one was offered, it was for 1,542 ether… aka $5.9 million. There are two M3 Serums but for use on Bored Ape NFTs.
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