Education, Business And Health Are All Turning Into More Gamified Each Single Day

In his 2010 e-book “Game-Based Advertising and marketing,” co-authored with writer Joselin Linder, Zichermann defines a related term he coined: funware. Funware describes the on a regular basis activities we’re already engaging in that we consider a sport. Zichermann explains that business ought to look for ways to apply funware of their marketing. Funware, he says, is the core component in making use of gamification to business [source: Zichermann and Linder].

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