What exactly does social media have to do with SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, however it’s essential to utilize it in particular if you’re putting efforts in search engine optimization. Making and managing social media accounts is important for supporting SEO efforts, though the benefits may not be immediately apparent. Here are five reasons social media is important for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment on, share or tweet about content. Content that has the highest number of social engagements will show higher social signals. Search engines look at these signals from social media, and use it as an index of quality when ranking the content. It’s a method of determining the content that people consider useful over what their algorithm decides is top-quality. If something receives lots of engagement on social media, it can be instantly classified.
2.) Link Building
It’s past the period when you could just go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating good quality content that is pertinent. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an “unnatural” link building method? Social media is the way to go. Social media allows you to share your content with people who are willing to link to your content, in the event that it’s worth linking to. These people may also connect your content to their network which increases the power of your content.
3) Content Amplification
You can create all the good-quality content that you wish to, but it won’t gain much traction without amplification. Email marketing is an excellent method to amplify content, but it’ll only reach people within your database of marketing. The possibility of reaching new audiences is via social media. If you post your content to your followers, they’ll share it with their own followers in the event that they find it helpful. The people who share it will be able to share your content with their followers, increasing the reach of your content. In addition, you’ll gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be utilized by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines will use your brand’s reputation and image to assess the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve the trust Google has in your website , and will also help by bringing in search queries that are branded.
Search engines have been indexing social media profiles for some time now, which means they now appear in search result pages. This lets your brand be displayed in search results that include branded search queries , تزويد مشاهدات يوتيوب which is more than the site of your business. But there’s more than that. Tweets that were individual from Twitter could be indexed and displayed in search results. This allowed your content to be more prominent in the search results. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.