Pharm Tech Titans

What does social media have to relate to SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing over the last few years, many companies haven’t yet begun to take advantage of the potential of it. This is especially important when you’re investing in SEO. While the benefits of social media may not be immediately apparent, they’re essential for SEO support. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time. Social engagements occur when users like, share, share, or tweet about content. A piece of content that has more social engagements will have more social signals. These social signals are used by search engines to rank the content. It’s a method of determining the content that people consider useful in comparison to what their algorithm determines to be good quality. If an article is receiving lots of social shares it will be immediately classified.

2.) Link Building

It’s past the period when you could just make a request for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to link build using the old method: make quality content that is relevant. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an “unnatural” link building practice? Social media can help. Social media lets you expose your content to relevant audiences who may be willing to share it with others, in the event that it’s worth linking to. These people may also connect your content to their network which increases the power of your content.

3) Content amplification

You can create all the high quality content you want, but it won’t gain any traction without amplifying it. Email marketing is a great way of amplifying content but it’s only going to be able to reach the people on your list of marketing contacts. Social media enables you to increase the reach of your content. After you have shared your content, the people who follow you will also connect with their friends in the event that they find it helpful. These people will then share it with their following and increase your reach. As a result, you get an abundance of relevant traffic, inbound links, branding awareness and social signals All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your site and the degree to which it should be respected in their ranking algorithms. Aside from amplifying your content, Www.agimiso.co.kr/bbs/board.php?bo_table=52&wr_id=157730 social media also helps build brand awareness. This is what Google refers to as co-citation. These co-citations can be developed via social media in order to increase Google’s trust and help with search results that are branded.

5) Social Indexing

Search engines have been indexing social media accounts since a while which means that they appear in search result pages. This lets your brand show up in search results for branded searches on more than only your website. This is even more effective. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your website to be ranked higher in searches. This was just temporary for a couple of months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.