What do social media platforms have to offer SEO? MWI gets this kind of information frequently from clients who are prospective or current. Social media is a fast growing channel for marketing that most companies have only started making use of in the past few years, but it’s very important to leverage particularly if you’re investing efforts in SEO. Although the benefits of social media might not be immediately obvious, they are vital for SEO support. Out of the numerous reasons you should think about social media as a part of your online strategy, here are 5 reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long period of time. A social engagement is when people like, comment, share, or tweet about an article. The more social engagements your content is able to get, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of content. This is a method for search engines to determine what people find most useful and also what they consider to be high-quality. A piece of content can be immediately indexed when it’s getting a lot of engagement on social media.
2) Link Building
The days of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write quality content that is relevant. But how do you reach sites who are willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media is your solution. Social media lets you publish your content to appropriate audiences that are willing to link to it, when it’s worthy of linking to. These users will then promote your content to others and boost your authority.
3.) Content amplification
The quality of your content is, it’s not going to be popular in the absence of amplifying it. Marketing via email can be great method to boost content but it’s only going to reach those in your list of marketing contacts. Social media allows you to increase the reach of your content. If you post your content to your followers, they will spread it to their own followers if they find it helpful. The people who share it will share your content with their followers, increasing the reach of your content. In return, you gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness All of these are used by search engines to judge the quality of the content.
content amplification lifecycle
4.) Brand Vanburg.com/mw19/index.php/Benutzer:Madge65C2655710 (http://potpipe.ca/__media__/js/netsoltrademark.php?d=vanburg.com%2Fmw19%2Findex.php%2FBenutzer%3AMadge65C2655710) Communication and Awareness
Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s trust as well as aid with search results that are branded.
5) Social Indexing
Search engines have been indexing social media sites since a while which means that they appear on results pages for search engines. This lets your brand show up on search results when you type in branded search queries , which is more than just your company website. It’s more than that. Individual tweets from Twitter were once searchable and included in search results. This allowed your site to be more prominent in searches. It was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.