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We worked one client for few years. In the early phases of their campaign they selected some really poor keywords. We let them know this but they were insistent which people move frontward. We were able to get most of their keywords ranked very well on the search engines, but once we suspected, sales did not increase. Every few weeks the client would call us asking if there was anything else that can be achieved to increase sales. We often made suggestions on the best way to improve their website along with recommending they change their optimized keywords. The site improvements they considered and in most cases made. They keyword changes were considered but never approved. Eventually they left us.
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