Indie Bookstores Defied Amazon. Who’s Subsequent?

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Adam Lean is founding father of The CFO Venture, a consulting service that connects small businesses with experienced chief financial officers for a month-to-month fee. He says that any small enterprise can observe the successful mannequin of unbiased bookstores by being hyper-aware of their target audience and serving that audience in real and genuine methods.

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“A good way to achieve a brand new market is through local Search engine optimisation,” Johnson said. “If your business existed [prior to] your entrance to a new market, then you’ve probably already built a solid basis for Web optimization that would take years to replicate. By merely expanding your site and offering new content material that’s related to your new market, you’ll be miles forward of the competitors.”

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