Pharm Tech Titans

\*\generator Riched20 10.0.19041\viewkind4\uc1 \pard\sa200\sl276\slmult1\f0\fs22\lang9 5 Steps to Grow Your Twitter Account Organically\par With the rapid shift to digitization following COVID-19, strengthening your social media presence is more important than ever. With over 300 million daily users, Twitter is an incredibly powerful platform for businesses to connect, engage and influence their audience on a powerful scale. \par \par Growing your community on Twitter goes beyond making your brand seem popular; it allows you to gain a better understanding of your audience and build trust with potential customers.

\par \par channable-campaign-june-2022\par Purchasing followers may seem like a good idea when getting your feet off the ground, but it is a dangerous route.\par \par Not only is it against Twitter\rquote s Terms of Service and can lead to your account being deleted, but buying fake followers can significantly damage your brand and reputation. Taking the time to grow an authentic following of engaged users is crucial and will benefit your business in the long run.\par \par Remember, having fewer followers who engage with your content is much more valuable than a high number of fake followers who never interact with your brand.

\par \par Why Growing Your Twitter Account Is Essential for Your Marketing Strategy\par Social media marketing has become a non-negotiable pillar of a broader marketing strategy in recent years. Social media scrolling has become a favourite pastime of tens of millions of people worldwide, so it would be foolish for brands to not try and target them where they\rquote re already hanging out.\par \par The potential for converting social media users into loyal customers is immense. Twitter is an important platform for doing this given the focus on communication and engagement it fosters.\par \par Twitter, unlike other social media platforms, closes the gap between consumers and brands on a communication level.

There\rquote s something about communicating with a brand via Twitter that feels accessible and immediate, perhaps due to the focus on words over images and videos.\par \par Communication with customers is absolutely essential for businesses to achieve success. It\rquote s one of the best ways to ensure brand loyalty by helping customers trust and build confidence in your brand and service.\par \par wix-campaign-article-june-2022\par It can also help your brand spring to the front of your customers\rquote minds when hitting a pain point within your industry.

\par \par So, how can you increase your brand\rquote s Twitter followers organically? Here are five actionable steps to get you started: \par \par 1) Define Your Target Audience\par While having a high follower count can look impressive, it is meaningless if your audience doesn\rquote t engage with your content. Therefore, defining your target demographic and knowing your niche is essential for building a community of people who can ultimately help to grow your business.

\par \par Analyzing your competitor\rquote s followers and content strategy will provide you with valuable insight into the type of people who would be interested in your brand, and what type of content they engage with the most.